From Beckham to Cristiano Ronaldo, Madrid president Perez reveals that players are bought to sell shirts
Real Madrid president Florentino Perez has uncovered that a club really popular for filtering out the best ability in world football distinguish transfer targets based on sporting and financial criteria.
From Beckham to Cristiano Ronaldo, the Liga heavyweights have dependably celebrated a portion of the finest abilities in the game. In any case, the quest for the absolute best has been ventured up under Perez’s administration.
His first spell at the Santiago Bernabeu steerage saw the mythical “Galacticos” arrangement introduced. And very little has changed from that point forward.
From Beckham to Cristiano Ronaldo, Madrid president Perez reveals that players are bought to sell shirts
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Real have made a propensity for securing no less than one marquee marking each transfer window. While a few seasons have seen a few prominent figures added to the squad.
From Beckham to Cristiano Ronaldo, the likes of Luis Figo, Zinedine Zidane, Ronaldo, Fabio Cannavaro, Kaka and Gareth Bale have been gobbled up for huge cash. Perez admits as much thought is given to merchandise opportunities as the ability each addition brings to the fold.
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In an extraordinary interview set to be broadcast on the BBC World Service, Perez stated: “Individuals understand the obvious – that we sign huge players like Ronaldo, [Zinedine] Zidane and [Luis] Figo. In any case, after the players, there is the financial games condition.”
“In our model it is principal to comprehend that in the marking of each player, we have to have in our heads: what’s the income generated?”
Perez is going to achieve 500 matched as Madrid president. And at present sees his side sat at the highest point of the Liga table. And hoping to defend their Champions League crown.
His signings have put the club in this position. While one of his best ever buys, Zinedine Zidane is currently pulling the strings in the hole.
https://www.thesun.co.uk/sport/football/2795217/real-madrid-president-florentino-perez-admits-club-buys-big-names-to-sell-lots-of-shirts/